http://www.herald.co.zw/index.php?option=com_content&view=article&id=47133:designer-launches-proud-zimbo-wear&catid=43:entertainment&Itemid=135
A South African-based Zimbabwean designer has launched a new clothing
line that seeks to celebrate Zimbabwe as a brand in the region and
continent at large.
The Kuwadzana-born Joe Mavasa works for a South African event
management company that inspired him to come up with the Proud Zimbo
Wear.
Speaking from his Cape Town base, Mavasa said the design was
inspired by the need to create a brand that defines Zimbabwe and its
varied cultures.
“The brand will definitely define the Zimbabwean culture with style.
The idea is to provide quality yet affordable branded Zimbabwean
clothes,” he said.
Mavasa is involved in designing clothes with specific themes and as a
event clothing designer he seeks to bring his expertise to market
Zimbabwe.
Mavasa has also worked for Ikapa Media.
“The label was started in 2010 ahead of the Fifa World Cup in South Africa and we launched the design in April of the same year.
“We
have since decided to launch the label internationally, but we need to
bring the label back home before we take it beyond Africa and the world
at large.”
He said Proud Zimbo Wear also sought to inspire and unite Zimbabweans in the Diaspora to be proud of their country and heritage.
“I
started the project during the World Cup in South where people from all
nations used to work, play and even sleep in their national colours
with flags as a sign of patriotism.
“The Zimbabwean flag was missing in the cosmopolitan crowd and I
believe the label would also be a symbol of pride and honour displayed
our rich culture,” he said.
The label is made up of the Star and Zimbabwe Bird using embroidery.
The golden star and Zimbabwe Bird are part of the country’s flag set
on the white triangle depicting the peace being enjoyed since
independence in 1980.
“I chose the labels based on the deep part of our history reflecting our pride as a people and Zimbabwe’s history.
“The
label is embroidery than screen printing as it is close to the nature
of the Great Zimbabwe monuments while it is the best quality with a
lasting effect on the people’s minds and clothing,” he said.
Mavasa currently bases his designs on the Slazenger label.
“The whole aim is to promote unity, pride and style to any Zimbabwe across the globe. This is a proudly Zimbabwean brand.”
Monday, 16 July 2012
Proud Zimbo Wear acquires its own Domain
We happy to announce we have aquired the domain www.pzw.co.za and website is already underconstruction watch the space .
Tuesday, 3 July 2012
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